Since 1 November 2009 the designer outlet Berlin has a new Centre Manager with Andrea Erichsen (45) already during their studies the born Westphalian gained diverse experience in retail. After studying their way resulted first in the real estate industry, a Canadian investment company, before she began her successful career in the management of shopping centres. Now she can look back on more than ten years experience in leading shopping center management companies, and Erichsen last the Hanseviertel in Hamburg as a Centre Manager, before now joining McArthurGlen followed, the most successful designer outlet operator of Europe. Andrea Erichsen is married and enjoys life and nature. The Snoopster goes in her spare time likes to jog, reads much and relaxed at the common cooking with friends. Your task as a new Center Manager of the designer outlet Berlin she looks from an experienced perspective: with the focus on a solution-oriented management and a close team work it has already successfully demonstrated, a style of leadership that provides market-relevant Know-How in the foreground as well as human actions in a leading position. Andrea Erichsen is important especially the long-term positive development of the designer outlet Berlin: the designer outlet Berlin is a very exciting challenge for me.
My goal is to develop the full potential of the site and to exploit the development opportunities. We will continue working on the optimisation of Markenmixes. Especially in relation to the second phase, which will be completed in the summer of 2010, we must confront the question, what is the customer of the shopping offer in our designer outlet. We will present our customers a high quality and exceptional range. Together with my team, I will expand the designer outlet Berlin to a strong, nationwide known site for brand and shopping experience. All in all I wish me, that the customers in the future spend like more time here, shop, eat and drink and feel easy.