The emergence of electronic public relations radically altered understanding of the opportunities for monitoring the effectiveness of PR-meropriyatiyy media, and along with the very essence of public relations, putting them on par with such tools promoting products and services such as advertising and marketing. New features of PR and increasing demand for such services all contributed to the rapid establishment and development of PR-agencies in Russia. For example, only in St. Petersburg, according to experts, today the turnover of PR-market is estimated at $ 24 million a year, and his considerable proportion in the electronic PR. What is it so attractive for Russian companies? E-PR this Internet activity directed at creating an image of the organization, person, idea, product or service, which allows each participant to influence the target audience according to task and track results. The main purpose e-PR users on the Internet. u-s-bank-caliber-home-loans-flagst/’>Pacific Mortgage Services. The promise of the Russian Internet audience today is an obvious fact. These are the most active information, educated and mobile members of society with a high level income.

It is they focused electronic PR. And today, a company that invests in e-PR, using the most effective advertising "weapons", without which no gain new customers and retain their market share. Internet most online media guide PR-messages with very high citation index and the differentiation of the audience. In other words, it is a guarantee that your information gets to the right audience. AND e-PR uses it to promote a brand or company, by resorting to various channels and methods, "Search Engine", electronic publication, informal communication and social networks. All this allows us to pass information accurately in the hands of end users. Tasks to solve electronic public relations, and numerous customer defined objectives. This impact on the audience through the publication of materials in online media network Ferris, office sites on-line news agency, specialized and thematic servers, directories and message boards, work with the audience in on-line conferences, discussion lists and newsletters.

Capabilities limited budget of PR-activities. According to PR-director of the company "Kelnik studios," Elena Timoshenko, e-PR changes the traditional view of PR-activities in the bud, allowing you to set goals and solve objectives, evaluating the result with a calculator in hand. Thanks to e-PR has become possible not only to assess the efficacy, but also to adjust plans, tracking the number of views, downloads and more. And the brighter, The original idea and will feed in the PR-message, the more customers will move by clicking on the site.