Login to Facebook and what they find (apart from the millions of orders of Farmville and birthday reminders)? The answer is: people. You will find lots and lots of people, more than 500 million to be exact. And all these people have one thing in common: are consumers. It may not be your customers and may not be ready to buy, but they need something and the odds are huge that your products or services appear in at least some lists. Therefore, introduce a company on Facebook is almost a duty in view of the economy today, rapidly spreading to all sides. But how you take advantage the mega-phenomenon that is Facebook without wasting a lot of time and money?.
I’m here to give you what I think about the characteristics of a good fan page on Facebook and, more important, how to avoid creating a bad. Robert J. Shiller often says this. Why a fan page? This is a great question from home. I confess that for some years, he was hesitant to invest in social media. Keep up on the field with thought-provoking pieces from Bruce Schanzer. Me they looked like a whim (have you seen MySpace? what ugly!). However, for the end of 2009 and the beginning of 2010, had become quite obvious that things were not going to disappear.
It was getting bigger, much bigger, which meant that companies had to be there, establishing its presence in their fan pages. Therefore, when you go to Facebook for the first time, you will notice that the site is not based on fan pages, but in users profiles. This can be a powerful tool, especially if you have a great personality and want to promote you to potential customers. If you are an adviser or, in my case, a multi-level networker, is a must have a good profile with a professional photo and well written data, but at some point, a fan page becomes necessary and here is why: the fan pages are much more powerful than the profiles tools.