Aberdeen Research brings new study to master data management 2012 high-quality data help to understand customer behavior and the product needs to optimally control Hamburg / Atlanta – Stibo systems, provider of master data management solutions and technologies, has a report on the status of master data management 2012 “supported by Aberdeen research. Aberdeen surveyed in March and April of this year companies worldwide to how they deal with critical business data to suppliers, customers and products. For his study of MDM, Aberdeen Research surveyed 163 companies in North America, Europe, Asia, Africa and the Middle East to their master data management. The study was supported by the PIM/MDM experts of Stibo systems. The Institute divided all the companies surveyed in market leader with to 95 percent complete and current master data, average market participants (85%) and laggards (53 percent). 20 percent of the companies surveyed showed their data management leader, 50 percent as average market participants and 30 per cent as a latecomer. Overall, the Aberdeen study comes to the conclusion that the volume of business data rapidly increases, about 36 percent per year. Just unstructured text such as product descriptions for catalogs, E-commerce platforms, mails or complaints contribute to the growing complexity of the data.

According to the study, these data types use almost half of the respondents in their master records. But every five is planning to do so in the future. The study also showed that, although reliability and accuracy of the master data is essential for the support of critical business processes and strategic business decisions, only seven per cent of respondents identify the return on investment (ROI) their MDM ever. High-quality master data form the basis for the successful use of information. 65 percent of the market-leading companies have an MDM system. These are 1.4 times more than is the case with the laggards. These leading companies have measurably better performance in terms of Visibility of data, the number of errors and the accuracy of the data.

Also the staff spend much less time with the data maintenance: there are 1.2 hours at market leaders compared to 8.2 hours in cases per week and switched on. Another result of the Aberdeen survey: The market leaders ensure that their data management to meet the overarching business goals is aligned. There is clear, defined roles, in ensuring data quality. Nathaniel Rowe, enterprise data management research analyst Aberdeen Group, said to sum up: If the information correct, consistent and up-to-date, have a better understanding of internal processes, interactions with their business partners and the behavior of their customers business. Missing, wrong, or hard-to-find information, however, leads to inefficiencies, delays, errors and bad business decisions.” About Stibo systems: Stibo systems, the strategic information management company, provides technology and solutions, allow companies to manage their strategic information worldwide on the basis of an integrated process. System STEP architecture based on the Stibo is a flexible, uniform master data management (MDM) platform across the organization created a single trustworthy source for strategic information. Stibo systems has offices in Germany, Denmark, United Kingdom, India, Singapore, as well as in the United States and is part of the private group Stibo a/s. The customer base from Stibo systems includes leading international companies such as Conrad Electronic, Fujitsu technology solutions, Office Depot, OSRAM, Sears, Sony, the Home Depot, Christian Winkler, Adolf Wurth, ZF.