Sometimes have to go deeper, closer to the roots of each and see how they contribute to the common goal. As responsible for SMEs is essential to make clear steps to follow and the company’s vision and that this must be shared by all. This is a point key, internal, which makes the essence of SMEs. The sum of individualities yields a compact and with future group. This is not something only large companies. Remember that each one of us wants to know what brings our work and make sense of.

Add and integrate. And let everyone contribute in the right direction. 4. What you see when I see you as person has a particular point of view on many issues. Does the same thing in your SME? It is very important to establish a credible, powerful, coherent, compelling point of view.

Remember that an SME or seated entrepreneurship is in the eyes of customers, partners and investors something attractive that generates respect, admiration and seduces from the beginning. What image are we projecting? What perception have about our company and the idea that the? It sets in motion? Don’t be afraid to ask, investigate, and put to the test its proposal. You can represent differential and substantial improvements in their porducto or service. 5 Spread many SME begin with an idea scrawled on a paper. And that simple instrument often contains the essence of the SMEs. So he began to tell and infect others with what you believed possible and today it is reality. Retomemos that way, but in a professional manner. Write a manifesto. Describe your SME in a facet with the main attributes, doctrines and beliefs and spread. Yes, it is a virus. Impregnate the essence of your idea to all those who work with her and to those who come to know her. We are not talking about a mission or Vision.