Innovations live on the willingness, first to his Council, Germany, March 2010. For the tenth time, experts from commercial and banking industry at the invitation of easycash holding GmbH met to discuss the SEPA and the associated challenges. Mr. Andreas Pratz, partner at AT Kearney and head of the Division payment practice in Europe, spoke about the future of the card market. \”Before the winter scenery of the Hotel Villa Rothschild near Frankfurt, his lecture titled beautiful caused world payment: on what map is used?\” for a similarly intense and interesting discussion among the participants. Learn more about this with Meadow Bank Designs. \”The future is innovation is not just about the question which Kartenscheme I use\”, Andreas Pratz emphasized initially. \”Rather, the question arises: How do I, how do I a better deal?\” Here, the payment expert especially in the area of low value payments sees tremendous potential finally is one of those every second domestic payment.
The example of the mobile wallet solution of the Japanese mobile provider NTT DoCoMo Pratz showed that users are very well prepared to engage in innovation in the cashless payment transactions. The problem lies in the silo thinking on pages of the issuers and of the trade. This applies equally for contactless payment at the point of sale with an ATM card. We have in Germany\”a chicken-and egg problem, brought Steffen Kowalski, Division Director transaction banking, WestLB, it to the point: the banks shy away from the additional costs for the issue of maps with additional function for contactless payment if trading is not investing in terminals. And the trade has no business case’, before a critical mass has issued the banking cards. Here only a coordinated approach both sides will help.\” Also the problem of the high costs in the German market dealt extensively with Andreas Pratz. So, small margins face high interchange and terminal charges in particular in low value segment.