The driving factor of any university is to make students understand the business needs of today and prepare them for a better tomorrow. This means that there must be a constant flow of feedback on “what” the business needs of today and what might need in the future. This philosophy works best when the time, constantly educate students on the needs of the business is very low. The business needs are changing at a high rate, so expect the recruits to keep abreast of recent happenings. For this to happen the university instructors must be on their toes, to understand the new activities. Once they get a thorough understanding of business needs that can very well mold and motivate students to move in that direction.

Conventional thinking might be one of “why we can not achieve this through contact sessions between students and professionals?” It is very possible, but for practical reasons, all negatives outweigh the positives. We can schedule contact sessions each week. But for all practical purposes, all we have is a couple of contact sessions over a period of six months. And we also expect the professional visit to the list of business needs, it will be very much misunderstood by students. Because the professional is presented from the perspective of a businessman and translating that in terms of educating students is a completely different task. Take a typical example of a graduate school: In the rapid pace of technological advances, what is fashionable today becomes obsolete tomorrow. So any education that teaches something that is anachronistic, it is of lesser value.

This forces schools to be agile and flexible. This agility directly to mold students to adapt to the latest technology. So once the students leave the schools, which are largely on their toes, with respect to technological changes and changes conceptual business. Take a classic example of Jack Welch former CEO of GE, made an unconventional management philosophy that “when something works, you have to be fixed.” That is, when something works, is sentenced to die and must be fixed soon, before it falls apart. This was very contradictory to the traditional adage “When something works, do not touch it.” This is a very valuable lesson in terms of management students. Because people are going to rule the world of tomorrow, which means the change in business has to be given to students. If you are not convinced, visit Steffan Lehnhoff. And more than that, they must be informed if this principle is valid for any field. Pessimistic notions can also be attributed to this approach, for example, instructors will not be able to do justice in the management of both currents (teaching and professional work). But there are many other options, such as a consultant, etc, are available for instructors to be in constant contact with industry. It’s just that needed to run that extra mile to do justice to the students.