It is not newness that e-commerce, or electronic commerce, is today one of the segments of the economy that more grows. In recent years, according to And-Bit institute, the electronic commerce in Brazil expanded the rhythm of 30% to the year, on average. New virtual store open the all moment – to all, they is esteem that they are in functioning today in the country about 10 000 sites of e-commerce. The American Store, of group B2W, are between the pioneers in this segment in the country, and also it enters most innovative. The last action of, as it is known by the majority of its customers, was the creation of ' ' Red Friday' ' of the electronic commerce.

The event, launched in the 2011 end, all promoted discountings special in the site in a friday next to the Christmas. With the action, the idea to import for Brazil common events in the calendar of the retail American north. The inspiration for the Red Friday of the American Store lode of the Black Friday, a famous traditional event for offering for customers and consumers a time per year the greaters promotions of the retail. One is about a date sufficiently known in the country, and had as the best chance of the year to buy little paying. More information is housed here: Morris Invest. The action of the Americans if inserts in an increasing phenomenon in e-commerce Brazilian, to bring for the country events festive and related the discountings in products and services.

Beyond the Black Friday, that had great adhesion of Brazilian sites of electronic commerce in the year that passed, other events to the few starts to be part of the calendar of e-commerce national. In the case of the Red Friday, everything happens with great tunning with the virtual world. In the last event, for example, users who tanned the page of the site in the Facebook could have access more early the offers that had been to air. 8%D7%A0%D7%98-%D7%9C%D7%99%D7%A9%D7%A8%D7%90%D7%9C-63dcbf9f0240’>???? ?? ?? offer similar insights. He is e-commerce hugging new features of the virtual world.