10 Tips for Writing a Press Release to the attention of the Media We often encounter the problem of the need to publicize your product or service and do not have enough monetary resources to address a media advertising campaign massive and important. This implies that we do not reach our potential customers effectively. But there is a way to reverse this situation and what is more much more effectively. Do not miss the power of the press releases. What is important in a message? I think I will agree that one of the most important points is to ensure the credibility of the reader. This is currently taken into account by many companies as the over-communication often advertising is generating a kind of consumer indifference.
So, although it s real through advertising we can have a major impact on consumers, we require a large budget. Now, it is preferable in the eyes of our potential customer? We speak well of ourselves or to do a third? It is undeniable that the credibility of the press is superior to generate publicity and prestige that makes it much more profitable then the advertising investment and more fulfilled this function to have us s in the memory of the client. But how do we achieve this? First, making him the job to the press, whether oral or written. The environment in which we disseminate our work must meet with the ease and speed of quality material available with minimal effort. And what are the requirements for material that meets the quality parameters required by the media?
Here are some tips to the aspects that you should consider: Ensure that the information is news. That is, is novel and relevant to the public.
Between them that Yes had this service, 9 of every 10 cases technicians checked the simplicity of its management and the possibility of knowing if the book was borrowed to another user or the exact location of such material within the library. As exceptions, unique terminals available in three centers of Cadiz, Zaragoza and Murcia were damaged. The same test was repeated requesting assistance to employees. The service received was correct in six out of every ten centers. They stand out so positive the visited in Bilbao, Granada and Oviedo. On the contrary, in some libraries of Alicante, Cadiz, Madrid, Malaga and Valladolid, the officer was limited to provide indications without specifying where was the book or accompany the user to search for it. Another practice test consisted in requesting information for becoming a partner of the libraries.
As well, only 47% offered documentary information on the operation of the library. Which did indicate the conditions of use of the user and the loan service meat, as well as the sanctions imposed by the delay in the delivery of borrowed materials. On the other hand, eight out of ten not notify its partners of the new acquisitions although 68% of libraries placed them in a special section so that users can realize its existence. All libraries Alicante analyzed, in addition to several centers of San Sebastian, Granada, Oviedo, Vitoria, Valladolid, Seville and Valencia Yes reported to its partners the arrival of these new materials by e-mail or by letter. One of the weak points of the Spanish libraries is the signal. There was no fact sheets in which indicate the existence of a book of complaints, at 63% in 79% of the studied was not a note that report the existence of a suggestion box and 67% nor had posters on what to do in case of emergency or fire.